AI Prompts for Instagram Reels

Prompts for Instagram Reel ideas, hooks, scripts, captions, scenes, and CTAs.

Who These Prompts Are For

Instagram creators, marketers, personal brands, coaches, and niche pages who want Reels that get watched and saved. These prompts help you generate ideas, write hooks and scripts, plan scenes, and craft captions and CTAs.

How to Use These Prompts

Copy any prompt into ChatGPT, Claude, Gemini, or another AI tool. Replace placeholders like [topic], [audience], and [product]. Give a voice sample for captions, specify Reel length, and adjust scripts after reading them aloud.

Reel Idea Prompts

Generate Reel ideas:

I create content about [topic] for [audience]. Generate 15 Instagram Reel ideas.

Mix: quick tips, before/after, myths, mistakes, tutorials, and relatable moments. One line each. Make them specific to my niche and easy to film with a phone.

Find trending-style angles for my niche:

For [niche], suggest 10 Reel concepts that fit popular short-form formats (e.g., "things I wish I knew," "stop doing X," "3 ways to," POV).

For each: the format, the hook, and the core idea. Keep them realistic to film and on-brand for [audience].

Batch a week of Reels from one theme:

This week's theme is [theme] for [audience]. Plan 5 Reels around it.

Give each: a title, hook, and one-line concept, so the 5 feel connected but distinct. Note which could be filmed together to save time.

Hook Prompts

Write Reel hooks:

Write 12 hooks for an Instagram Reel about [topic] for [audience].

Each is the first spoken line or on-screen text (short and punchy). Mix curiosity, bold claims, mistakes, and results. No clickbait the Reel can't deliver.

Write hooks as on-screen text:

My Reel is about [topic / payoff]. Write 8 on-screen text hooks (the words that appear in the first second).

Keep each under 6 words, high-contrast and curiosity-driven. These need to stop the scroll before the audio even registers.

Script Prompts

Write a short Reel script:

Write a [15 / 30]-second Instagram Reel script about [topic] for [audience].

Hook, then tight value lines, then a takeaway and CTA. Mark the hook. Add on-screen text suggestions in brackets. Conversational. Match this voice: [sample].

Write a tutorial Reel script:

Write a Reel script teaching [audience] how to [do X] in under 30 seconds.

Hook, then 3-4 fast steps with on-screen text cues, then a "save this" CTA. Keep spoken words minimal so the visuals carry it.

Caption Prompts

Write a Reel caption:

Write an Instagram caption for a Reel about [topic] for [audience].

Structure: a hook first line, 2-4 short lines of value or context, a CTA, and 5-10 relevant hashtags. Match my voice: [sample]. The caption should make sense even if someone watches with sound off.

Write 3 caption variations:

Here's my Reel topic: [topic]. Write 3 caption styles: (1) short and punchy, (2) story-driven, (3) value list.

Each with a hook line, a CTA, and hashtag suggestions. I'll pick the one that fits the Reel best.

Write a save-worthy caption:

Write a caption for a Reel about [topic] designed to earn saves and shares.

Lead with why it's worth saving, deliver a quick takeaway, and ask people to save/share it for later. Keep it genuine, not desperate.

CTA Prompts

Write Reel CTAs:

Write 8 natural CTAs for Reels in [niche] aimed at [goal — follows, saves, comments, DMs, link clicks].

Casual and specific, each tied to a reason the viewer benefits. Avoid generic "follow for more."

Scene Prompts

Plan a Reel scene by scene:

Break this Reel idea into a scene-by-scene plan: [idea/topic], [length].

For each scene give: what's on screen (shot), the spoken line, and the text overlay. Number the scenes. Keep it filmable with a phone and simple editing.

Repurpose a post into a Reel:

Here's an existing post/carousel/article: [paste or summarize].

Turn it into a Reel: a hook, a short script, on-screen text cues, and a matching caption. Keep the best insight and make it work as fast-paced video.